For gyms that want to get more out of their offering.
For gyms that want to offer their members a strong product range, professionalize retail at the front desk or expand their coaching equipment.
Wholesale
Wholesale · The Fight Company
Wholesale combat sports equipment. Professional, scalable and carefully curated.
For gyms, retailers, coaches, personal brands and resellers who want to work with a strong product range, consistent quality and a partner who understands how to build a serious combat sports business. Apply for a wholesale account and let us assess whether there is a good match.
Strong
A carefully built range for boxing, kickboxing, MMA, coaching and combat sports apparel.
Fast
Short lines, clear communication and a quick review of new wholesale applications.
Scalable
Suitable for gyms, stores, online resellers and concepts that want to grow in a controlled way.
Selective
Not every account is approved automatically. We deliberately look at fit, presentation and potential.
Why work with us
Wholesale without the noise.
A strong wholesale partnership goes beyond purchase prices alone. It is about reliability, speed, positioning and a product range you can build on. That is why we look not only at what you want to buy, but also at how you want to grow.
- Wide range. From boxing gloves and protective gear to coaching equipment, apparel, accessories and selected brands.
- Strong positioning. Products that not only perform well, but also look good in retail, online and within your brand presentation.
- Clear selection. We would rather build with the right accounts than open up wholesale as widely as possible.
- Professional support. Clear communication about options, product interest, timing and next steps.
- Long-term focus. We look for partnerships that are sustainable and where both sides can build.
We are not looking for non-committal applications. We are looking for accounts that understand how to build a strong offering and want to keep building on it.
Hicham
Founder & Head of Wholesale, The Fight Company
Product range
Popular wholesale categories.
Our wholesale range is built around the categories that are searched for, requested and resold most in the market. That lets you quickly assess where your focus lies.
Brands
Available brands and labels.
Depending on your type of account, positioning and plans, we look at which brands and product groups fit best. Not every application automatically gets access to the same offering.
Who it is for
Who we can usually help well.
For stores and resellers with a serious proposition.
For stores and online resellers that want to carry a serious combat sports range with strong visual presentation, good products and a professional look.
For trainers, studios and performance concepts.
For trainers, studios, events and performance concepts that want to build a high-quality offering under their own vision.
Terms & discounts
Our wholesale terms.
We work with partners who build wholesale seriously. The terms below apply to every wholesale account and ensure the partnership works commercially for both sides.
Order frequencymin. 1× per month
An active wholesale account places at least one order per month. That keeps stock, delivery times and product advice running on both sides and lets us build the partnership structurally.
Minimum order value€ 300 per order
Every wholesale order has a minimum order value of € 300 (excl. VAT). That is the level at which wholesale remains workable for both sides in terms of margin, shipping and service.
Wholesale discount30–50%
Wholesale discounts typically range from 30% to 50% off the recommended retail price. The exact discount depends on brand, product group and volume. Distribution brands sit at the lower end, private labels and strategic brands at the upper end.
What this means for you
- Strong margin. A wholesale discount of 30 to 50% leaves room for a healthy retail margin, even with realistic in-store or online prices.
- Predictable planning. Monthly purchasing lets us plan stock, restocks and any pre-orders specifically for you.
- Clear terms. The final discount per brand and account is set after approval and shared with you transparently.
- Room to scale. For higher volumes or strategic partnerships we look at additional agreements on volume tiers, exclusivity or co-branding.
All percentages and amounts are excl. VAT. Final terms are set per account based on brand, channel and purchase volume.
What we value in a good partner
- Continuity. A stable, recurring order pattern works better for both sides than occasional one-off orders.
- Presentation. Products are presented neatly, with the right brand image, both in retail and online.
- Communication. Short lines on forecasts, restocks and product feedback make the partnership much stronger.
- Focus. Clear positioning helps build a focused range instead of a little bit of everything.
How it works
This is how the process works.
Apply
Fill in the form with information about your business, channel, target audience and plans.
Review
We assess whether there is a good match, both in substance and commercially, between our range and your positioning.
Access
Upon approval we activate your account so you can view the wholesale offering and continue the conversation in a focused way.
Principles
Clear principles for wholesale.
The points below guide our wholesale partnership. This page is intended as a business intake and information page, not as a legally binding agreement.
Business account
Wholesale is intended exclusively for business customers and organizations with a relevant application in sports, retail or coaching.
Selective admission
We reserve the right to decline applications when there is no clear match, either in substance or commercially.
Pricing structure
Wholesale prices, access and terms may differ per account type, brand and product category.
Brand presentation
For some brands or private labels, positioning, look and choice of channel are explicitly part of the review.
Apply
Apply for a wholesale account.
Briefly fill in your details. The more complete your explanation, the faster and more precisely we can respond.
What helps for a quick review
- A clear company name and contact person
- Website, social accounts or location
- A short explanation of your business model
- Which product groups or brands you are looking for
FAQ
Frequently asked questions.
Do I automatically get access after applying?
No. We review every application manually to see whether there is a good match with our range, our brands and the way you sell.
What is the minimum order value?
The minimum order value is € 300 per order (excl. VAT). This applies to every wholesale order. Below that we cannot process an order.
How often do I need to order?
An active wholesale account places at least one order per month. After a longer period of inactivity we may re-evaluate or pause the account.
How much discount do I get off the recommended retail price?
Wholesale discounts range from 30% to 50% off the recommended retail price, depending on brand, product group and volume. Distribution brands sit at the lower end, private labels and strategic brands at the upper end. You receive the exact terms after approval.
Is wholesale only for large businesses?
No. Smaller gyms, coaches and start-up concepts can be interesting too, as long as there is a clear vision, a serious application and a professional look.
Can I buy all brands right away?
That depends on your account, type of sales channel and the product groups you want to focus on. Not every brand or label is always immediately available to every account.
How soon will I hear back after applying?
We try to review applications as quickly as possible. Complete applications with clear information can usually be picked up faster.
Can you also approach me for a partnership?
Yes. This page is also intended to actively start conversations with potential wholesale customers and carefully review new accounts.
Ready to find out if there is a match?
Apply for a wholesale account and briefly tell us who you are, how you sell and where you want to build towards.
This page is intended as an intake and information page for wholesale. The minimum order value of € 300 (excl. VAT) per order and the minimum order frequency of once per month apply to every wholesale account. Discount ranges are indicative; final terms per brand, category and account are set upon approval.