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About The Fight Company

The Fight Company header

About The Fight Company

We are building a place where fighters feel seen. No talk, no fuss, just the right gear, honest advice and a community that makes you better.

Our mission
Make every round count. In the ring, in the gym, in life.
What you get from us
  • Carefully curated fight gear we would wear ourselves
  • Personal advice in our stores (Amsterdam and Groningen) and online
  • Fast delivery from our own warehouse
  • A community where beginners are welcome and advanced fighters stay sharp

Our story

In 2019 we opened our first store in Amsterdam. Honest advice at the counter, trying on boxing gloves, molding mouthguards in the back. It quickly became a meeting place for fans and athletes.

In 2021 our warehouse in Groningen was added. From there we ship orders every day across the Netherlands, Belgium and Germany. We grew, stayed true to our core, and today we have stores in Amsterdam and Groningen.

What we stand for

Community above all

We know our customers. Beginners get calm and direction. Experienced fighters get that one tweak that makes the difference.

Discipline and honesty

We do not hype junk. If something is not right for you, we will say so. Better a product that works than a return label.

Design with purpose

Sharp looks are nice, but function comes first. Fit, protection, durability.

Who we build for

  • Beginners who want to start right without mistakes and bad buys
  • Boxers, kickboxers and MMA athletes who want gear that trains as hard as they do
  • Coaches who demand reliability and stock that is actually available

The facts, short and clear

Stores
Amsterdam and Groningen, advice and fitting service
Groningen warehouse
In-house fulfillment, clear delivery times
Range
Top brands plus our own selections, no noise, just quality

Our timeline

2019 Start in Amsterdam, first store
First The Fight Company store in Amsterdam, 2019

Advice at the counter, fitting, learning, building a community.

2021 Warehouse in Groningen
The Fight Company warehouse in Groningen, 2021

In-house fulfillment, better stock levels, faster service for the Netherlands, Belgium and Germany.

Today Stores in Amsterdam and Groningen, community and service
The Fight Company stores in Amsterdam and Groningen

Two physical hubs for advice and experience, plus fast online service across Europe.

Photos: Amsterdam (2019), Groningen warehouse (2021) and today.

Looking ahead

We keep building better gear, better service and a stronger scene. Together with athletes, coaches and everyone who dares to start. Round by round.

Discover our collection Ask our team a question
Prefer to visit? You are welcome in Amsterdam and Groningen.

Make every round count.